Free template
The facts page
One plain page on your website with everything a customer asks about. Publish it, and an AI assistant on your site can answer from it instead of making things up. It also helps the customers who just read it.
Download (Markdown)Download (HTML page)
The Markdown file is fill-in-the-blanks for any website builder. The HTML file is a styled single page with the same sections; replace each {{placeholder}} and upload it. Free to use and change. No sign-up.
What goes on it
The basics
Business name, what you do in one sentence, how long you have done it, licence and insurance, who you work for.
The assistant opens most answers with this. If it is missing, it guesses.
Phone and email
The number (and whether it takes texts), the email address, how fast you reply, where to find you, and emergency cover.
"How do I reach you?" is the most common question there is. The answer should be exact.
Hours
Every day of the week, holidays, and the emergency line if you have one.
"Are you open Saturday?" needs a yes or no, not "check our hours".
Service area
The towns or neighbourhoods by name, any travel charge, and what happens outside the area.
People ask by town. A list of towns lets the assistant answer by town.
What you don't do
The jobs and customers you turn away, in plain words.
This is the section most sites skip. Without it, an assistant tends to say yes to everything.
Prices
Starting prices for your common jobs, the call-out fee, the hourly rate, how payment and cancellations work, and your guarantee.
"From $149" is an answer. "Competitive pricing" is not, and the customer phones someone else.
FAQ
The questions you answer every week, with straight answers.
You already know them. Writing them down once saves you answering them again.
Three rules
- Plain sentences. Write the way you would answer on the phone.
- Say no out loud. An assistant can only say "we don't do that" if the page says so.
- Keep it current. Change the page the same day a price or hour changes. The assistant is only as right as the page.